this is the brand i've been building from the scratch for the past years.
emotionless is a step bigger than a brand; it’s a gang, a community movement that stands for its roots.
we were tired of hearing «love is the answer» we know it ain’t.
we decided to switch the trend and focus our work on something rebellious, provocative and sexy.
we’re here to connect the rebellious golden years of rock’ n ‘roll with today’s society.
our philosophy is based on the generation that feels no obligation towards the systems and structures put in place before its time.
for those who give a particular intention to the "we do what we want" way.
In 2017, Romain and I left everything else on the side to work daily on this project, except studies for me. I decided to not go to class anymore, so that I could work on the brand during the day, and I was catching up studies at home. As creative, you may understand what the struggle is going full time for a project that doesn’t pay bills. But we were more than happy to do it. Our philosophy is based on the generation that feels no obligation towards the systems and structures put in place before its time. For those who give a particular intention to the "we do what we want" way. We strive to integrate all forms of passion to our lifestyle, including music. The kind of lifestyle that doesn’t let you a single hour to sleep. From punk to funk and everything in between, we’ve also been deejaying for years.
Aged 24 and 26 years old, we were aware that we could be described as being too young with poor experience.There is positive and negative about being “too young”. The big advantage is that you can step into a crazy, risky project and ideas that maturity would not have allowed, dare. You have to jump headfirst like kids if you want to do great things. The negative is the lack of experience. We got stuck on a few points because we didn't think about things that only experience could have teach us. Well, that was part of the game wasn't it? It would not be great fun if not.
You have to be smart in the 21st century if you do not want to accept having a crap job. Life is hard but mostly it's an incredible experience. The first thing is to recognize that being you means that you are entering the best years of your life. The second is that we must not see things in terms of convenience and security. Not now. It was surely not the moment to get the job that mom always wanted us to get. This is even less the time to try to make the most money possible to afford a Mercedes. Being young is the moment to realize that we have a window of about five years open to us. Five years of taking the necessary risks in order to be able to live the life we have always wanted.
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